SEO freelancer with agency experience
I’m Sukhjinder Singh (please call me Sukh!), and I’m a freelance SEO consultant with over 14 years of experience working in agencies. My most recent role was as Head of SEO at a leading digital marketing agency based in Leicester, UK. During my career, I’ve been fortunate to have worked with great brands like Experian, Deichmann, Khayam, Domino Printing Sciences and University of Leicester to name a few. Whilst working with these brands, I developed and implemented strategies that hit KPIs such as increased organic visibility, traffic and revenue year on year.
Read more about me.
Clients I’ve worked with
Over the years, I’ve developed rich relationships and a strong track record transforming brands’ online presence using various aspects of SEO. I’ve been fortunate to collaborate with some innovative and exciting brands, such as:
My freelance SEO services
When it comes to freelance SEO services, my skills are always evolving and expanding. I’ll help you smash your KPI’s, by suggesting services and tasks that are specific for your needs. When recommending one-off SEO tasks or full SEO campaigns, I will audit your brand’s complete SEO visibility, consider your target KPIs, the wider marketing mix, and how well SEO will specifically help facilitate the buyer’s journey and your KPIs.
My services don’t stop at SEO. If I feel you don’t need specific ones or any SEO services, I’ll recommend which marketing channels can help instead.
SEO Audit & StrategyFlagging issues and opportunities, and developing a strategy with you based on your business targets (creating SEO KPIs), your resources, budgets and timeline for success.
Technical SEOConsidering indexation, Page Experience, Core Web Vitals and site speed, duplicate content, SEO tag optimisation, thin content, cannibalisation and more.
Keyword ResearchFirst, defining your KPIs, audience, and which search intent/s to serve, then researching topics with the most relevant, high-search-volume and low competition keywords, with your competitors in mind.
On-Page SEOAuditing to ensure you have sufficient and engaging content that meets user search intent. Optimising content and rich media with relevant keywords in a natural and engaging way.
Link BuildingFinding relevant and high authority backlinks that humans would actually use to visit your site, utilising engaging content and your products/services to do so.
International SEOResearching and defining valuable regions to target and performing technical, on-page and off-page SEO with geo-targeting and regional search engines in mind like Baidu, Yandex, So.com, and more.
Site Launch & MigrationPlanning, tracking, project-managing and or just implementing SEO and reporting before, during, and after a site launch or migration. Ensuring your site doesn’t lose performance but gains it.
SEO ReportingInforming all levels of stakeholders with KPI-driven real-time SEO reports with optional analysis and presentation support. Empowering your team to make informed marketing decisions.
Bespoke SEO TrainingBespoke, one-to-one or group training for in-house marketing teams, developers, and business owners. Delivered in-person or remotely.
White Label SEOUsing my agency experience, I will deliver SEO tasks and projects that fit to your branding and internal processes.
Monthly SEO consultancy
In addition to delivering specific SEO tasks, I provide wholistic monthly SEO consultancy, which includes: developing a full SEO strategy and task schedule, monthly task implementation, regular communication and reporting with all stakeholders.
I will work towards SEO KPIs and provide strategic commentary and help to inform your business decisions.
I’m passionate about contributing towards the SEO and broader marketing community with content and public speaking – the latter being an ongoing but rewarding challenge that I enjoy meeting as an introvert!
Throughout my career, I can proudly say I’ve spoken at several conferences both in-person and online. Some of the conferences include Brighton SEO, Ecommerce Expo, Leicester Business Festival, Leicester Digital Live, and various webinars and specialist seminars across the country for my previous agency. I also was lucky to have done an SEO Q&A with Lumar in 2022 – a leading SEO and Website intelligence platform.
What my clients say
Service: Technical, On-Page and Off-Page SEO Sukh's knowledge both from a traditional marketing standpoint and at a technical level is the best i have come across. Sukh provided Trifibre with great service and was always a pleasure to work with. I would highly recommend his services.
Christopher Cox Managing Director - Trifibre Ltd.
Service: International SEO and Training Sukh helped me grow and keep apprised of all things SEO. Through his guidance and analytical skill, so I could repeatedly deliver against my business growth aspirations.
Vipul Patel - Digital and Operations Marketing Manager - Domino Printing Sciences
Service: Site launch & migration collaboration Having worked with Sukh on a number of very technically complex projects over the years I can 100% recommend him in both his understanding of technical SEO, but also how that fits into the bigger picture of a website design, frontend development, and technical specification. He's also very mindful of explaining the process and outcome in an understandable way.
Jon Dodd - Design Partner - Alloneword
Service: Core Web Vitals Audit "I would like to take this opportunity to say a massive thank you. Sukh helped me get an SEO core web vitals audit for my website… I needed to get this done for some time but didn’t know how. Core web vitals audit service helped me with an assessment of how my website is currently performing with specific recommendations on what to improve and prioritise. "
Jay Nandha - Photographer - J Nandha
Service: 'SEO for Developers' training "A big thank you to Sukhjinder Singh for our SEO training yesterday - incredibly insightful and enjoyed by the whole team 👏 Digital marketing is an infinitely evolving science and we are committed to keeping up with all the latest developments in every branch of the industry 🖥"
Claire Macdonald - Design Director - MacMartin
What is SEO?
SEO (search engine optimisation) is the process of optimising your owned resources (e.g., your website) to rank in search engines and drive organic traffic, engagement and conversions.
SEO can be divided into these three areas: on-page SEO, off-page SEO, and technical SEO, and there are over 200 factors (‘ranking factors’) that will help your website rank higher for relevant keywords.