An experienced local SEO consultant
As an experienced local SEO consultant, I aim to establish your brand as a local entity and authority. I’ll place a strict focus on localised keywords, content, technical SEO, and off-page SEO (link building) and more.
The primary goal being to get your brand (your website and any external website’s mentioning you) to appear in relevant localised searches (e.g., “X in Leicester” or “X near me”). In order to drive traffic to your website, direct email/phone enquiries, and where relevant – footfall to your location.
Google is ‘Mobile First’ – prioritising the mobile user experience as mobile users generally out-weigh desktop users, and local searchers mainly search from their mobile device. Therefore, I pay careful consideration towards mobile search optimisation with Local SEO, as well as covering the desktop search experience as well. Having worked on many Local SEO campaigns I have gained insights into different users search preferences that result in engagement and conversions. Some of these include the devices they use (e.g., mobile or Google Home devices) and specific keywords (e.g., “Cinema listings Leicester”, “MOT garage near me high reviews”). I will apply all of this experience to a bespoke Local SEO campaign to hit your specific KPIs.
My local SEO services
These are the local SEO services I offer, however, every campaign is unique, so if we discover any unique challenges I may include tasks that are not in this list:
Local SEO audit, compiling a task list and strategy with local KPIs
Regional keyword research, targeting your local audience
NAP optimisation (name, address, phone number) on and off-site
On-page optimisation of text and rich content with local keywords
Link and citation building on local and industry-related websites
Create a local SEO report with agreed on KPIs measured
If you enquire about a national SEO campaign that includes optimising a physical location, local SEO tasks would be included in my proposal.
What is local SEO?
Local SEO is an activity that aims to get a business to rank and drive traffic from localised search results within the traditional SERPs and local pack.
Local SEO consists of localising traditional SEO tasks, e.g., optimising content with localised keywords, and employing Local SEO-specific tasks, e.g. NAP (Name, Address, Phone number) optimisation across yours and external websites.