Off-page SEO: link building services
My link building service is informed by over 13 years of strategies and techniques that helped increase the number of quality backlinks, domain authority, and resulting keyword rankings and organic traffic for my clients. Some techniques are relatively quick and straightforward, while others will require more time and resources.
Strategies may include:
- Broken link building
- Links from mentions of your brand online
- Leveraging content and rich media (images, infographics, video) to earn links
- Links from RELEVANT local and industry directories
- Using partnerships, local sponsorships and similar, for reciprocal link building
- Guest posting in relevant publications
Most link building or off-page SEO strategies are quite unique and typically depend on your current domain authority, type of audience, industry, competition, resources and budget available for things like content and asset creation. To determine the most effective link building strategy, I will need to audit yours and your competitor’s backlink profile.
A strategy starts with an audit
In order to gain links from external website’s you need to have assets worth linking to. These ‘assets’ would typically be a combination of your brand, products, services and engaging content. I will, of course, initially explore common quick wins that are guaranteed to offer you some initial value, however; in most cases, relevant and engaging content will serve as a long-term asset to help earn and build links.
Therefore, with content in mind, the first step in defining a link building strategy is to perform both a content and backlink audit. I will determine how effective your current website content is in serving a link building campaign, and how valuable (and relevant) the current backlinks are pointing to your site. I would also look at how well your competitors use content, generate backlinks, and incorporate their strategies into yours.
A backlink audit will determine:
Yours and your competitor’s domain authority and quality of backlinks, flagging any spam
Any actions needed to comply with Google webmaster guidelines or recover from penalties
Types of content required and relevant target website examples for link building
A content and link building strategy: a schedule of link building tasks (and content required)
If you are looking for a holistic SEO campaign then a backlink audit will be included as standard, otherwise, they are available as stand-alone tasks.
What is off-page SEO and link building?
Off-page SEO or Link Building is the process of getting relevant, high-authority websites to link back to yours with a goal of improving your domain authority. These backlinks act as a vote of confidence for search engines, who will start to view your website as an authority within your industry, rewarding this with higher keyword rankings.
The benefits of link building are:
- An increase in your domain authority
- Higher ranking positions for relevant keywords
- An increase organic website traffic, engagement, and conversions
- An increase in referral traffic (people clicking on external links and landing on your site)
- Establishing you as a trusted authority on a topic within search engines