Target your audience with keyword research
With over a decade of experience conducting keyword research for public and private organisations, I can help you raise your rankings in search engines. I’m no stranger to helping companies in SaaS, finance, technology, manufacturing, engineering, education, local councils, high street apparel brands and more. My keyword research services involve thoroughly researching your service offering, unique selling points, industry, competitors, and your SEO authority amongst others.
We’ll work together to confirm your direct and indirect competitors in search, what you would (and wouldn’t) like to be found for and your tone of voice. This helps ensure complete relevancy while researching, highlighting keywords and any additional content opportunities.
My research process
Confirm which topics (services / products) and competitors to research, and which KPIs and audience search intents to meet
Find relevant, low competition keywords to drive the most additional traffic to your site in the short and long term
Map keywords to relevant pages, categorised by search intent (informational, navigational, transactional and commercial)
Flag content and navigation gaps, suggesting new keywords and content (products, services, blogs, case studies and FAQ’s)
Present my keyword plan to you, validating my choices with you and demonstrating how I/we will optimise them on your site
Keyword research can be either a stand-alone task or as part of a wider SEO project. I can complete the research and optimise the content myself, or train you on how to optimise this internally if you have the resources – to potentially save you costs.
What is keyword research?
Keyword research is an essential task required for SEO. It helps you discover what your audience is searching for, the intent behind their searches, and how to target them with your content. By combining thorough, data-driven keyword research with intuitive content creation and optimisation, you can drive and convert a significant amount of relevant traffic from search engines.
The more relevant the traffic is, the better your CTR (click-through rate) is from search engines, and engagement and conversion rates are on your website.