White Label SEO Services

I can contribute towards your business development/client pitching process by performing an SEO  audit, with a strategy and costings.

What you’ll get:

• SEO audit presentation (in PowerPoint or a native platform of yours)
• Proposed campaign strategy, tasks, and costings
• Liaison time with you to align our presentation content, and time to present to the client

A detailed technical SEO audit with issues vs pages affected, and a task checklist vs stakeholders needed to resolve them.

What you’ll get:

• Technical SEO audit report
• Supporting spreadsheet of issues vs pages affected
• Collaborative checklist sheet of tasks vs stakeholders, with status update and notes columns
• Support time to help you resolve non-developer issues

In-depth keyword research, considering your client’s KPIs, priority services/products, seasonality, industry, competitors, and tone of voice.

What you’ll get:

• Keyword research for a list of topics/services/products (I can choose the topics with you if needed)
• Draft keywords, mapped to relevant pages, validated by relevant metrics (search volume, difficulty score, current rankings, search intent, and more)
• Liaison with you/your client to confirm draft keywords, finalise them, and present

Considering Google’s quality guidelines and algorithms, such as their ‘Helpful content updates’, I will optimise text and rich media content (images, videos) for a list of keywords.

What you’ll get:

• Word documents with your client’s content optimised by keywords (each highlighted by a priority colour code with any relevant comments/tracked changes)
• Image alt tags/filenames optimised in spreadsheets
• I can validate optimisation work via documents with you/your clients, then I can add the content to the site myself (if you require)

Keeping in mind your client’s target audience, KPIs, tone of voice, competitors, seasonality, and industry, I will audit their internal and external content to determine if it can improve SEO visibility, earn links, facilitate PR, and engage and convert users.

What you‘ll get:

• Audit document, with proposed improvements listed as tasks
• A content marketing strategy, listing proposed internal and external content pieces and outreach (e.g., articles, FAQs, with media collateral, associated keywords)
• A calendar of proposed content pieces, listing all content associated information over a timeline – this can act as your task list and can be transposed to any internal project management tool you use

This is a more technical audit of the existing on-site content to see how well it ranks, drives traffic, and converts.

What you’ll get:

• An audit summary report with conclusions and actions
• Supporting Excel document listing pages vs good/bad performance, and proposed improvements (e.g., content or SEO improvements, content consolidation, or redirect mapping)

Auditing a client and their competitor backlinks to determine good/bad quality links, and the value of the content earning those links.

What you’ll get:

• An audit summary document with a link building strategy including specific and tasks
• Hands-on spam/low quality link solutions where needed

I have worked with several international organisations who have large and small internal teams, with external agencies. I can create strategies to make the most of your clients’ budgets and resources to hit their KPIs.

What you’ll get:

• International SEO audit and strategy (using market research, analytics, website, and competitor data analysis)
• Hands-on implementation of set-up tasks including keywords research, optimisation, and technical SEO
• Liaison with internal and external stakeholders
• Ongoing SEO, managing the whole strategy or parts of it, with regular reporting and strategy updates

The purpose of this service is to either establish a new SEO-friendly website or migrate a current site – retaining and growing SEO authority in the process.

What you’ll get:

• A complete launch/migration strategy with timescales
• Auditing of content and technical elements with solutions implemented and tested throughout
• Navigation planning, redirect mapping and testing
• Pre and post-launch testing and monitoring

I can train your clients or your teams on all aspects of SEO, determining your specific needs and creating bespoke presentations with checklists and guidelines to use after training.

What you’ll get (examples):

• A bespoke, single SEO session either covering all of the main areas of SEO, or a specific part of SEO according to your brief
• An introduction to SEO
• Technical SEO training
• Keyword research training
• On-Page SEO training
• Local SEO training
• International SEO training
• SEO reporting

I can create SEO reports based on your clients’ KPIs that will update in real-time. These can be created with your agency and client’s branding, with specific metrics highlighted.

I can pull data from all relevant tools (Google Analytics, Google Search Console, Google Business Profile, SemRush, Lumar, and so on).

What you’ll get:

• An agency-branded Google Data Studio report
• KPIs highlighted, pulled from relevant tools – all connected to the report with conditional formatting to show good/bad performance
• Optional ongoing reporting, where I will analyse the data, comment from a strategic and commercial standpoint, and propose campaign task adjustments

I will perform regular SEO for your clients, creating the strategy from scratch or collaborating and contributing towards your existing projects.

I will incorporate a combination of the above SEO tasks and perform regular SEO and reporting, liaising either directly to the client (through an agency email account) or working with your consultants.

What you’ll get:

• A combination of the tasks list above on a monthly basis (or whatever frequency thew strategy requires)
• Regular reporting and strategy updates
• Liaison either directly with our clients or through your agency
• I can integrate into your internal processes if requires (timesheets, templates and so on) and communicate via a company email