Your international SEO consultant
Having achieved KPIs across several international and multilingual SEO campaigns over the years, I am familiar with the entire life-cycle of these projects, from providing strategic and project-management support to simply implementing the set SEO tasks.
I have worked with small and large brands and internal and external stakeholders across several industries, delivering one-off tasks or creating and implementing global SEO strategies.
International SEO services
When offering international SEO services, my list isn’t rigid. I’m ready to tackle unique challenges and provide you with a solution specific to your business. Please see my service list in detail below:
1. International SEO audit and strategy
- Investigating technical, on-page and off-page SEO geo-targeting elements
- Investigating analytics, local search, and the competitor landscape for regional expansion opportunities
2. Regional keyword research
- Use locally-relevant data from multiple search engines, tools, and competitors
- Collaborate with you and/or translators to find multilingual keywords that locals will actually use
3. Website planning and wireframing
- Map navigation and landing page structure informed by keyword research, KPIs, audience
- Consider any cultural considerations e.g., colour schemes, language text direction and imagery
4. Content trans-creation and optimisation
- Account for cultural considerations and prominently-used languages in your target regions
- Partner with your team or translators to trans-create and optimise content for real engagement
5. Content audit with marketing strategy
- Audit your content to determine how well it can earn relevant, regional SEO traffic
- Create a content marketing strategy to build your site’s topical authority, rankings, readership, and backlinks
6. Ongoing international SEO and reporting
- Based on an existing strategy or one I create; perform and report on SEO across target countries
- I can manage the whole project, liaising and working with stakeholders, or work within your team
Here's a presentation on International SEO
A link to the slides: Scale a global SEO strategy with limited resources (and buy-in!)
A link to my write up: https://idoseo.co.uk/scale-a-global-seo-strategy-limited-resources-buy-in/.
What is international SEO?
International SEO involves optimising and improving a website’s technical, content, and off-page SEO authority in order rank and drive traffic from global search engines.
Specific considerations should be made towards the language(s) local audiences use online, the target country’s search engine market shares, and any other cultural differences that can affect website engagement.