SEO Reporting

Inform decisions with SEO reports

In order to make decisions on campaign budgets and resource allocation, you need accurate data presented in a digestible way with specific stakeholders in mind. Whether you are a business owner, a director reporting to board members or a content marketer in need of data in order to inform task decisions, I can help.

Since 2009, I’ve been creating informative and engaging SEO reports in various formats (MS PowerPoint, Word, Excel) and in the last 5 years, mainly in Google Data Studio. This platform allows you to pull data from multiple sources (e.g., Google Analytics and SEO tools) with the data updating in real-time. Based on your business and SEO KPI’s, I can blend multiple data sources to paint a meaningful and actionable picture.

SEO tools I use

Here are some of the tools I will use to display and analysis performance data for your SEO reports. They will monitor technical, on-site and off-site, and local SEO, and website traffic, engagement and conversions.

SEO report analysis

I can create intuitive SEO reports that you can access anytime and analyse the data for you through a strategic lens, referring back to your business’s KPIs. As an SEO consultant who has been fortunate to have worked on various campaigns, I will take into account all of the meaningful factors, such as your KPIs, industry, resources, and competitors, and translate this into commercially-actionable data that doubles as a report on your SEO ROI – return on investment.

This report and optional analysis are included in my ongoing SEO campaign support; however, I can also offer this as a one-off or as a periodic service. I can also provider training in SEO report creation and/or just the analysis side of reporting, so that you can do this in-house.

Tracking set-up

If you haven’t set up your website tracking yet using Google Analytics and similar website traffic tools, or if your tracking requires further configuration, I can help. I will confirm the on-site and off-site content elements you want to track (landing pages, email shots, social media profiles, external website links), and I will set-up and configure Google Analytics and related tools.

I will account for lead generation and ecommerce elements, filtering out irrelevant traffic, and utilise Google Tag Manager to pull multiple tracking tools together where needed. I have worked with most CMS platforms (content management systems) such as WordPress, WooCommerce, Shopify, Magento, and more.