Launch or migrate with peace of mind
I have worked on several website launch and migration projects in a project manager and/or task delivery capacity. Both roles shared a common goal which is to preserve the current SEO authority at a minimum, whilst improving it through changes to the website’s URLs, design, UI, content and technical elements.
I have also helped launch several new websites, where there was no previous domain history but a need to plan, implement, and report on the success of a website build with user experience and SEO optimisation in mind.
Website launch checklist
Whether you are performing a small change or a complete overhaul of an existing site, or launching a new site, I can help from the beginning or during the process.
If I’m involved from the start, I’ll follow a website launch or migration checklist (determined by the depth of your project). See an abbreviated version below:
1. Scope and plan
- Content value audit to improve, consolidate, or redirect
- Navigation structure, URL taxonomy and redirect mapping
- Wireframe landing page UX and UI (user experience/interaction)
- List KPIs to gauge the site launch’s success (load speed, traffic etc)
2. Develop and test
- Technical SEO audits, optimisation, and testing
- Content improvements, optimisation and/or consolidation
- UX, IU, and AB testing (from developers and test audiences)
- Tracking migration/set-up (e.g., GA4, Facebook pixel etc)
3. Launch and monitor
- Full launch monitoring and communication support
- Technical SEO and indexation auditing and optimisation
- Redirect testing and resolving
- Reporting on project success using our pre-defined KPIs
Here's a presentation on this
A link to the slides: Website Migration Best Practices - Sukhjinder Singh - Brighton SEO - April 2022
What is a website migration?
A website migration is a change to your site that could affect your rankings, traffic, engagement or conversions. The following projects can be classed as a website migration:
- Domain name change (website.com to new-website.com)
- Site architecture or URL change (/old-landing-page to /new-landing-page)
- Content consolidation or pruning (/dog-fashion /cat-fashion = /pet-fashion-guide)
- Re-platforming your CMS (e.g., WordPress to Wix)
- Protocol change (HTTP to HTTPS or HTTP1 to HTTP2)
- Merging sites (www.cat-wear.com + www.dog-wear.com = www.pet-wear.com)