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Site Launch and Migration Services

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Launch or migrate with peace of mind

I have worked on several website launch and migration projects in a project manager and/or task delivery capacity. Both roles shared a common goal which is to preserve the current SEO authority at a minimum, whilst improving it through changes to the website’s URLs, design, UI, content and technical elements.

I have also helped launch several new websites, where there was no previous domain history but a need to plan, implement, and report on the success of a website build with user experience and SEO optimisation in mind.

Website launch checklist

Whether you are performing a small change or a complete overhaul of an existing site, or launching a new site, I can help from the beginning or during the process.

If I’m involved from the start, I’ll follow a website launch or migration checklist (determined by the depth of your project). See an abbreviated version below:

1. Scope and plan

  • Content value audit to improve, consolidate, or redirect
  • Navigation structure, URL taxonomy and redirect mapping
  • Wireframe landing page UX and UI (user experience/interaction)
  • List KPIs to gauge the site launch’s success (load speed, traffic etc)

2. Develop and test

  • Technical SEO audits, optimisation, and testing
  • Content improvements, optimisation and/or consolidation
  • UX, IU, and AB testing (from developers and test audiences)
  • Tracking migration/set-up (e.g., GA4, Facebook pixel etc)

3. Launch and monitor

  • Full launch monitoring and communication support
  • Technical SEO and indexation auditing and optimisation
  • Redirect testing and resolving
  • Reporting on project success using our pre-defined KPIs

Here's a presentation on this


A link to the slides: Website Migration Best Practices - Sukhjinder Singh - Brighton SEO - April 2022

What is a website migration?

A website migration is a change to your site that could affect your rankings, traffic, engagement or conversions. The following projects can be classed as  a website migration:

  1. Domain name change (website.com to new-website.com)
  2. Site architecture or URL change (/old-landing-page to /new-landing-page)
  3. Content consolidation or pruning (/dog-fashion /cat-fashion = /pet-fashion-guide)
  4. Re-platforming your CMS (e.g., WordPress to Wix)
  5. Protocol change (HTTP to HTTPS or HTTP1 to HTTP2)
  6. Merging sites (www.cat-wear.com + www.dog-wear.com = www.pet-wear.com)

Do you need a seamless Website Migration or Launch?

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