SEO courses: learn online and in-person
In the UK and abroad, I’ve worked with several agencies, in-house marketing teams, and business owners delivering bespoke SEO training. I can also deliver sessions remotely and provide recordings for multiple delegates over MS Teams, Zoom, Google Hangouts, or any preferred program, based on your local time zone.
Here are some of the people I’ve worked with and what they took away:
- Business owners or marketing managers: Learning the overall principle of SEO, the tasks being performed by internal/external staff to determine good or bad work
- Content writers: Learning how to perform keyword research, on-page optimisation and/or content marketing, with a practical checklist inline with their internal process
- Web developers: Learning how to make websites SEO-friendly and the basic value of technical and on-page SEO elements, and how web development work intersects with SEO, again, with checklists
- PR consultants: Expanding their digital PR work with SEO link building, from qualifying website outreach lists based on their SEO value to utilising SEO-friendly and appealing content for link earning, and how to build, track, and report on backlinks
SEO training courses
I will create bespoke courses depending on your needs and can cherry pick individual topics into single or multiple sessions. Most SEO training courses will fall into the below categories:
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Technical SEO optimisation
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Keyword research and mapping
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On-page SEO optimisation
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Off-page SEO and link building
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Local SEO and NAP optimisation
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SEO KPI setting and reporting
We can discuss your needs and I will put together a proposal for training. This will cover all desired topics with practical takeaways, including checklists (where relevant) to fit into your internal processes.
What is SEO training?
SEO (Search Engine Optimisation) training will familiarise you with the elements of on-page, off-page and technical SEO, with a practical knowledge of how to perform SEO tasks.