Informing SEO campaigns with audits
An effective SEO campaign, be it short or long-term, needs to be led by a strategy – which is informed by data. SEO audits will determine how strong your SEO performance is against your competitors, providing necessary steps to fill performance gaps in the short and long term – i.e., your SEO strategy.
I will take into account your business targets, competitors, industry landscape, and internal resources, creating a commercially-qualified SEO strategy with KPIs and a practical task list.
Types of audits available
If you are unsure which SEO audit you need I can go through your business targets, resources and budgets, and talk you through which I think is best.
I can perform a comprehensive SEO audit that will look at on-page, off-page and technical SEO elements, leaving you with a practical SEO strategy that you can either take away or implement with me. I can also audit specific areas of SEO that you might be concerned with. Agencies might appreciate this as white label options, if other areas of SEO have already been audited.
Free top-level SEO audit (to inform a quote for a campaign) *
Comprehensive SEO audit (on-page, off-page, technical SEO)
Keyword ranking and visibility vs competitors with actions
Off-page SEO and backlink audit with link building strategy
Technical and on-page SEO audit with actions checklist
Content audit with content creation and marketing strategy
Free top-level SEO audit for a campaign quote*
When proposing any full SEO campaign, I will perform an initial top-level SEO audit to inform a task list and quote, providing options for a short set-up project and an ongoing SEO campaign. If its a full SEO campaign, I will provide more detailed strategies for ongoing content creation, content marketing and link building, through individual audits.
What is an SEO audit?
An SEO audit is an analysis of your website’s on-page, off-page, and technical SEO capabilities and performance, to determine how well it drives relevant traffic from search engines that will result in a conversion.